Los recortes, que suponen alrededor del 14% de la plantilla de Ford Europa, afectarán principalmente las operaciones en Alemania y el Reino Unido
Ford Motor Co. buscará eliminar otros 4.000 puestos de trabajo en Europa, lo que reducirá aún más su presencia en una región en la que la transición a los vehículos eléctricos pierde fuerza.
Los recortes, que suponen alrededor del 14% de la plantilla de Ford Europa, afectarán principalmente las operaciones en Alemania y el Reino Unido a finales de 2027, a la espera de consultas con sindicatos y gobiernos. El fabricante de automóviles también anunció el miércoles que reducirá la producción de los vehículos eléctricos Explorer y Capri en su complejo de Colonia, Alemania.
Ford prometió a principios de 2021 revisar drásticamente su negocio en Europa, diciendo que sería casi completamente eléctrico para finales de la década. Esa transformación no ha ido según lo previsto, ya que la empresa anunció a principios del año pasado que recortaría 3.800 puestos de trabajo. Sus pares, entre ellos Volkswagen AG y Stellantis NV, han emitido advertencias de beneficios en los últimos meses, citando la desaceleración generalizada en las ventas de vehículos y el retiro del apoyo de los gobiernos a las compras de vehículos eléctricos.
“Lo que nos falta en Europa y Alemania es una agenda política clara e inequívoca para impulsar la movilidad eléctrica”, declaró John Lawler, vicepresidente y director Financiero de Ford. Pidió más inversión pública en infraestructuras de recarga, incentivos significativos para los vehículos eléctricos y una mayor flexibilidad en los objetivos de reducción de emisiones de CO2, que la UE y el Reino Unido van a hacer más estrictos el año que viene.
La participación de Ford en el mercado de automóviles de pasajeros de Europa se redujo a solo el 3,3% en los primeros nueve meses, desde el 4,1% en el mismo período del año pasado, según la Asociación Europea de Fabricantes de Automóviles. El fabricante de automóviles es más competitivo en el negocio de vehículos comerciales, que tardará más en electrificarse.
El director ejecutivo, Jim Farley, está presionando a los ejecutivos de todo el mundo para que reduzcan los costos que han puesto a Ford en desventaja competitiva frente a sus rivales. Las acciones de la compañía se han desplomado desde julio, cuando reveló que los crecientes gastos de garantía para reparar los vehículos estaban comiéndose aún más las ganancias.
Los recortes de Ford en Europa
Ford planea recortar unos 2.900 puestos de trabajo en Alemania, 800 en el Reino Unido y 300 en el resto de la región.
“Es evidente que estamos viviendo un día difícil para Ford en Europa”, afirmó Peter Godsell, vicepresidente de recursos humanos. “Pero creemos que es necesario hacerlo dada la situación a la que nos enfrentamos”.
Godsell mencionó específicamente un aumento significativo de la competencia por parte de los fabricantes chinos. “Tenemos la sensación de que no estamos en igualdad de condiciones en lo que respecta a esa competencia, sabiendo que está subvencionada”, afirmó.
Los recortes suponen otro revés para la atribulada base industrial alemana. La semana pasada, el Consejo de Expertos Económicos que asesora al gobierno descartó su pronóstico de crecimiento económico para 2024 y pronosticó un segundo año de contracción, seguido de una expansión de apenas el 0,4% en 2025.
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